San Francisco’s inaugural holiday village opened last November, 2022 — Winter Wanderland in Union Square is a district-wide event concept brought to you by @unionsquaresf, including an immersive winter market, annual ice-skating rink, and other festive pop-up activations. ’Tis the season of giving, to be sure!

All These Wonders™ was asked to develop a unique brand ID for the event, including the design for logo, typography, symbol, iconography, photography and visual application across multiple city touchpoints.