Retail Design
We craft immersive environments that transport the consumer into a unique world of brand storytelling.
N I K E S P O R T S W E A R
Emeryville, CA
Nike Sportswear opened its latest concept store in the Bay Area, a remixed expression of sports retail culture and self-proclaimed Canvas for Sport Style. The new door in Emeryville features new customization concepts including the T-Bar and Nike iD Pavilion, giving consumers the power to design and create their own footwear, apparel and equipment. The retail experience blurs the line between physical and digital experience, helping you express your unique point of view with curated style favorites.
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V A N S
Ultrarange Neo VR3
ATW collaborate with both Global and Americas teams at Vans to conceptualize and implement consistent architectural and brand storytelling programs for more than 30 stores across North America.
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N I K E L I V E
Hongdae, Seoul
Nike debuted its latest retail concept, Nike Style, with the first store opened in the bustling Hongdae neighborhood of South Korea. Gender-agnostic zones are featured throughout the store for fleece, tops, footwear, accessories, and other style-led collections. The new retail concept is expected to “expand the definition of sport” that blurs the line between physical and digital.
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I N T E R N A L
Fitness Studio Concept
Forever exploring what’s possible in a boutique fitness studio experience, ATW developed a holistic motion graphics language that speaks to mood resonance. The ubiquitous digital animation interacting with the physical environment in ways that complement the guest’s fitness experience. Here we suggest a colorful wave or ripple language that is dynamically responsive to the intensity of workouts.
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Want to collaborate? Let's go get after it, together. ㋡