The 2023 installment of Nike’s presence at the Chicago Marathon Expo celebrates the power of running together. Inspired by the city grid, deliberately designed to connect us, the experience is an expression of this collective connection, and the city’s iconic architecture and grid system provide a strong metaphor for togetherness.

ATW partnered with NA Brand Design to create a supporting concept and design intent for the physical activation, including initiative zone statements, and interactive consumer engagement experience that celebrates community dreams and achievements.