Nike debuted its latest retail concept, Nike Style, with the first store opened in the bustling Hongdae neighborhood of South Korea. Gender-agnostic zones are featured throughout the store for fleece, tops, footwear, accessories, and other style-led collections. The new retail concept is expected to “expand the definition of sport” that blurs the line between physical and digital.

All These Wonders™ was tapped to help visualize and develop the retail experience from the inside-out. Our role included exploring and providing high-fidelity visualizations of the environment, experience, brand storytelling and build substrates. Kudos to the talented team and thank you for your partnership