N I K E S P O R T S W E A R
Emeryville, CA
Nike Sportswear opened its latest concept store in the Bay Area, a remixed expression of sports retail culture and self-proclaimed Canvas for Sport Style. The new door in Emeryville features new customization concepts including the T-Bar and Nike iD Pavilion, giving consumers the power to design and create their own footwear, apparel and equipment. The retail experience blurs the line between physical and digital experience, helping you express your unique point of view with curated style favorites.
All These Wonders partnered with Nike to provide architectural studies for both exterior and interior retail experiences, including facade, windows, initiative zone, footwear experience, and cash wrap. Through quick conceptual studies, we explored issues of materiality and lighting and developed the essence of these key moments.
